For this project I am looking at Monsoon, and in particular their 'Fusion' Range, which is a range for Monsoon that is more 'fashionable' designs at slightly lower price points than the usual price points, our first task for this assignment was to go into store and look at the layout for the range we are looking at... as it is the sale period at the moment most of the store is mostly taken up with sale racks, however the 'Fusion' range has it's own section, which has a contrasting design to the rest of the store, it has a fresh and simplistic layout which makes it stand out over the other ranges...
