Fashion Is The Sky

Week Commencing: 1st February 2010

2010-02-13T10:56:00.001-08:00

When in Rome...
This week I was in Rome, so unfortunately I had to suspend my journal for the week. However I caught up with my pages that should have been completed for that week. I went into the store and picked up some of the leaflets they had on offer; I looked at the Autumn/Winter 2010 Lingerie leaflet and their Monsoon Home booklet. From the leaflets I came to the conclusion that Monsoon should venture into a Catalogue, similar to the Next Directory. I think it would increase sales in all departments of the brand.

Week Commencing 25th January 2010

2010-02-13T09:44:00.000-08:00

History, Future and Product Range!

This week I have looked at Monsoon's History their products and their plans for the future.
I was surprised to find that Monsoon originated from a stall on Portobello Market selling shagggy coats and hand bold printed clothes! It just seems to be so distant from the brand they are today, basing themselves on luxury.
I was also interested to see that they are very concious of their 'Monsoon Look' and they like that their clothes have a distinctive look about them, I agree with that, as I think you can always tell when someone is wearing a dress from Monsoon or a dress from elsewhere.

The Queens Award and Contacting the Press Administrator

I have found that Monsoon was awarded the Queens Award back in 2007; this award is considered to be one of the most prostegious awrds in the UK and the company gains many benefits from winning,such as worldwide recognition and extensive press coverage. I contacted Joanna Marsden the Press Administrator for Monsoon, asking for any information that she could divuldge, but unfortunately she informed me that it was against company policy to give any information out. So I will next attempt to contact the store manager for the Southampton shop and try and get any extra information that they are willing to give me! Hopefully it will be more successful that when contacting the Press Administrator.

New Semester... New Project!!

2010-01-20T08:01:00.000-08:00

For this project I am looking at Monsoon, and in particular their 'Fusion' Range, which is a range for Monsoon that is more 'fashionable' designs at slightly lower price points than the usual price points, our first task for this assignment was to go into store and look at the layout for the range we are looking at... as it is the sale period at the moment most of the store is mostly taken up with sale racks, however the 'Fusion' range has it's own section, which has a contrasting design to the rest of the store, it has a fresh and simplistic layout which makes it stand out over the other ranges...

Ethics meets Emotion

2009-11-18T08:52:00.001-08:00

British Military by Stephanie Smith 2 featuring Alexander McQueen

British Military Trend for Fashion Cycle

2009-11-12T10:37:00.001-08:00

British Military by Stephanie Smith 2 featuring GAP

Layering With British Heritage Trend for Fashion Cycle

2009-11-12T10:36:00.000-08:00

Layering with British Heritage by Stephanie Smith 2 featuring GAP

New TopMan Jewellery Range...

2009-10-27T10:44:00.000-07:00

http://www.dazeddigital.com/Fashion/article/5580/1/Husam_El_Odeh_x_Topman?utm_source=_link&utm_medium=Link&utm_campaign=Newsletter&utm_term=Husam+El+Odeh+x+Topman

Topman Oxford Circus Flagship Store

2009-10-20T05:43:00.000-07:00

http://www.drapersonline.com/news/shopwatch/topman-oxford-circus/5006667.article

Sales Figures Rising...

2009-10-20T04:20:00.001-07:00

http://www.drapersonline.com/news/multiples/news/london-sales-soar-75-on-weak-comps/5007247.article

Gap Polyvore

2009-10-14T01:17:00.001-07:00

Gap Knitwear by Stephanie Smith 2 featuring GAP

Items in this set:
Men: Merino wool cardigan - pangea blue, $58
Men: Merino wool cardigan - pangea blue, $58
Men: Argyle V-neck sweater - grey argyle, $30
Men: Merino v-neck sweater - dark charcoal, $50
Men: Double-layer hoodie - black smoke, $40

Polyvore

2009-10-12T14:27:00.000-07:00

TOPMAN Knitwear by Stephanie Smith 2 on Polyvore.com

Items in this set:
Chunky Knit Cardigans - Mens Cardigans & Jumpers - TOPMAN, 46 GBP
Chunky Knit Cardigans & Jumpers - Mens Cardigans & Jumpers - TOPMAN, 46 GBP
Chunky Knit Cardigans & Jumpers - Mens Cardigans & Jumpers - TOPMAN, 46 GBP
Chunky Knit Cardigans & Jumpers - Mens Cardigans & Jumpers - TOPMAN, 46 GBP
Chunky Knit Cardigans & Jumpers - Mens Cardigans & Jumpers - TOPMAN, 46 GBP